Most teach the textbook
You can teach yourself, or pay for lessons. But almost every teacher hands you the textbook: neat grammar, tidy phrases, generic business examples that sound nothing like how people actually talk on the street.
A 6-Week Challenge for Business Owners
AI isn't a tool. It's a language. We make you fluent.
Anyone can learn AI. We make you fluent in where it actually matters.
Fluent in where it actually matters: for your business, anchored to your outcomes, in a framework you'll keep using long after week six.
- Cohort begins August 3, 2026
- Limited seats
- Powered by StreamlinePro™
Enrollment closes in
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Anyone can learn AI, just like anyone can learn a new language.
We teach the dialect
We translate AI out of the textbook and into the dialect your business actually speaks. It's anchored to your outcomes, in a repeatable framework that shows you what to do first and points you straight at the highest-impact moves. That's what makes it an immersion.
Built for owners ready to do the work
This isn't a webinar you half-watch. It's six weeks of guided, hands-on immersion. Here's who thrives, and who should sit this one out.
This is for you if…
- You run a small business or agency and you know AI matters but don't know where to start.
- You're drowning in repetitive work and suspect there's a faster way.
- You've tried random tools and tutorials but nothing stuck or moved the needle.
- You want a system tied to revenue, time, and capacity, not a pile of prompts.
- You'll show up, do the weekly builds, and put real tools to work.
This might not be the fit if…
- You're after a passive course to watch in the background.
- You'd prefer ready-made prompt packs over building your own.
- You're hoping AI alone will fix a process. Foundation comes first.
- A few focused hours a week for six weeks isn't realistic right now.
- You're looking for big-picture theory more than hands-on outcomes.
Four things a YouTube rabbit hole will never give you
Let's be honest: YouTube has every AI tutorial you could ever want. Information was never the problem. These four things are, and no video can give you a single one of them.
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You practice in the room
Every masterclass ends with hands-on time to build on your own business while we are right there. Like learning a language abroad: you get fluent in the coffee shop, not the textbook.
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Coaching, not lectures
Bring a real problem you are stuck on and we solve it together, live, using AI in the moment. You leave each session with a working fix, not just a page of notes.
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A real community
You're not alone in a comment section. A community of owners learns alongside you, trades what's working, and keeps you moving when the motivation dips.
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AI with its guardrails on
AI is confidently wrong all the time. We coach you to spot its biases and blind spots and work around them, so you can trust what you build instead of getting burned.
Six weeks. From AI-overwhelmed to AI-fluent.
We sequence it the way real transformation works: find the issues, build the foundation, enhance with AI. Powered by StreamlinePro™.
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Listen
Find where it matters
We run StreamlinePro™ on your business to surface where AI moves the needle most, and where it's just noise. You leave with a prioritized map, not a wish list.
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Speak
Build your first fluency
Hands-on builds, live masterclasses, and a weekly challenge. You build real, working automations on your own tools, not generic prompting that spits back the same AI-flavored mush.
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Fluent
Make it stick
Lock in repeatable workflows, share wins with the cohort, and graduate into the AI Immersion Club to keep building momentum.
Six weeks in, you'll have built, not just learned
Tangible outputs you can use Monday morning. No certificates of attendance here.
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Your StreamlinePro™ opportunity map
A prioritized, dollar-quantified view of where AI pays off first in your business.
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3–5 working AI workflows
Real automations live in your business, built by you, on your tools, during the cohort.
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A repeatable build process
The exact sequence to evaluate, build, and adopt the next workflow, on your own.
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Hours back, every week
The repetitive work you hand off to AI compounds, from week one to week six and beyond.
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A prompt & playbook library
Your own, tuned to your business, not a generic pack you'll never open.
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A cohort that has your back
A network of owners building alongside you, plus the AI Immersion Club after.
Operators who've been in the room
Three operators who've built real systems in the real world, each bringing a different lens: how to think it through, how to get it done, and how to tie it all to the bottom line.
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Founder
Jessica Douthit
CEO & Founder, BTCS Group
Jessica refuses to accept "that's just how it's done," and that conviction is behind everything she's built. It grew into BTCS Group, the WBENC-certified firm she's led since 2019, and StreamlinePro™, the framework this challenge runs on.
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Operations
Patrick Kincaid
Operations Executive & StreamlinePro™ Facilitator
A Chief of Staff and operations executive who's spent 15+ years getting hard things done for CEOs across biotech, healthcare, and AI-driven companies. He's the "yes, we can actually do this" in the room, and his specialty is the exact gap this challenge closes: turning AI's promise into decisions you can stand behind.
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Strategy
Angus Peacock
Leadership Strategist & StreamlinePro™ Facilitator
Angus helps you see the problem differently. Where most people ask "which AI tool do I use?
What owners say after working with BTCS
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★★★★★
I'd watched a dozen AI webinars and built nothing. In two weeks with BTCS I had three automations running that I actually use every day. The difference is they anchored it to my business, not theirs.
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★★★★★
The StreamlinePro map alone was worth it. It showed me exactly where I was leaking time, and we fixed the biggest one in week one and saw a huge improvement. I stopped guessing and started building.
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★★★★★
What sets this apart is how it takes something genuinely complex and makes it doable. The facilitators pair real technical depth with leadership that keeps a room of busy owners moving toward the same goal. I came in skeptical and left with working systems and a cohort I still lean on.
Pick your depth
Members lock in the lowest pricing we'll ever offer for this challenge.
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Masterclass
$187
Open enrollment
- All live masterclasses
- Full session recordings
- Community access
- Weekly AI challenge
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Most Popular
Immersion
$297
Capped at 100 seats
- Everything in Masterclass
- Group coaching & office hours
- Your StreamlinePro™ business audit
- Accountability pod
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Immersion+
$897
Only 40 seats
- Everything in Immersion
- 2 private 1:1 coaching sessions
- Priority feedback on your build
- Direct facilitator access
- Membership in The StreamlinePro™ Collective
Every tier includes lifetime access to your cohort recordings. This pricing ends when seats fill or enrollment closes, whichever comes first.
What it would cost to assemble piece by piece
Versus your member price today.
The Immersion experience
- 6 live masterclasses with hands-on practice $2,575
- Your StreamlinePro™ business audit & opportunity map $5,125
- Group coaching & weekly office hours $4,057
- 6 weekly AI build challenges $533
- The StreamlinePro™ repeatable build framework (yours to keep) $1,997
- The StreamlinePro™ portal access $150
- Your own prompt & playbook library $197
- Hours back every week, for good $2,500
Total value
$17,134
That's over 98% off piecing it together yourself.
The challenge ends. The immersion doesn't.
Fluency fades if you stop using it
Think of it like learning a language. The six weeks make you fluent, but you stay sharp by staying immersed: surrounded by people who speak it, in rooms that keep it alive. The StreamlinePro™ Collective is that room.
What staying in gives you
Group coaching calls to keep you unstuck, tool updates relevant to the businesses in the room, the StreamlinePro™ portal to focus on what moves the needle, and a room of motivated peers who keep you accountable. Immersion+ members get in first.
When businesses succeed, so do the communities they impact.
Your enrollment reinvests worldwide
A portion of every BTCS engagement, this challenge included, goes to Kiva, funding micro-loans for global entrepreneurs and underserved small businesses. We would rather teach people to fish than hand out fish.
The operating system, not a tagline
It isn't a marketing line. It's the operating system. When you get fluent, someone else gets their start.
- Donated via Kiva, 4 years
- $43K
- Of Kiva donors worldwide
- Top 1%
- Ten-year giving goal
- $1M
Before you enroll
I'm not technical at all. Can I keep up?
Yes, that's exactly who this is built for. Every build is a guided, do-it-with-me session. If you can use email and a web browser, you can do this. We start with where AI fits your business before we touch a single tool.
How much time per week does this take?
Plan on roughly 3–5 focused hours a week: a live masterclass plus a hands-on weekly challenge. Sessions are recorded, so you can catch any live you miss, but the owners who show up and build get the results.
What's the difference between the tiers?
Masterclass ($187) is the live training, recordings, community, and weekly challenge. Immersion ($297) adds group coaching, office hours, your StreamlinePro™ business audit, and an accountability pod. Immersion+ ($897) adds two private 1:1 sessions, priority feedback on your build, and direct facilitator access.
Do I need specific tools or subscriptions?
We build on widely available, low-cost AI tools, and we'll tell you exactly what to set up in week one. No enterprise software required. We meet you where your business already runs.
What if it's not for me?
If you attend the first two weeks, do the work, and don't see a path to real value, email us within 14 days of the start date and we'll refund you. We'd rather you be fluent than stuck.
When does the cohort start?
August 3, 2026. Seats are limited: Immersion is capped at 100 and Immersion+ at 40, and pricing ends when seats fill or enrollment closes, whichever comes first.
Reserve your seat
A few details and you're in. We'll follow up with next steps and your secure checkout link to lock in your price.